Useful Tips

How to set up and design a business page on Facebook

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In the modern world, game consoles, the Internet, forums, websites, such as Facebook, Twitter, play an important role in the lives of young people. The younger generation places emphasis on social interactive communication online. These websites help keep in touch with friends and family, and share photos and videos. Many parents are suspicious of such sites, because they believe that they adversely affect children, and also do not believe in their safety. In our article, you will read about how to convince your parents that there is nothing wrong with creating a Facebook account.

Facebook Business Page Types

Local company or place Suitable for all organizations for which geographical location is important: shops, cafes, restaurants, hospitals, hotels. To register a page, you need to specify the name, phone number and full address: zip code, region, city, street and house number.

Company, organization or institution Suitable for large companies, public organizations, media, political parties. To register a page, just enter the company name, address and phone are not required.

Brand or product Suitable for anyone who plans to promote products on Facebook. To create a page you need to specify the brand or name of the product.

Artist, music group or public person Suitable for creative teams and public people: bloggers, artists, officials, journalists. To register, just enter the name of the person or the name of the group.

Entertainment Suitable for marketers promoting entertainment and educational products: books, podcasts, festivals. To create a page, you need to add a product name.

Common business or community Suitable for pages that do not fall under other types. Usually, “Common business or community” is used when they want to unite people with similar interests. For example, Facebook has a York dog lovers club, a community of accountants, associations that want to make palliative care more accessible for sick children. To register such a page, just enter the name.

Everyone has types of pages with the exception of the "Common cause or community" is categories. The category specifies what the page is about. For example, categories are available for local companies: restaurant, grocery store, travel agency, family doctor. For brands and products: furniture, household appliances, jewelry, video games and others.

Another choice of category depends on the set of available functions. On all pages you can add a brief description, a link to the site, information about services, ratings and reviews, email and phone.

Local companies, organizations and public people can add an address, map, opening hours. Geotagging on a map can only mark company pages. If you are at a loss with the choice of a category - put the most suitable. In the future, you can change it.

What you can not write in the page title

  1. Words or phrases that may be offensive or violate someone else’s rights.
  2. Capital letters, if used without regard to language norms. A title cannot be entirely capitalized unless it is an abbreviation.
  3. Symbols, extra punctuation, long descriptions, slogans.
  4. Any word variations Facebook.
  5. The name should not be misleading. If the page of the brand or public person is unofficial, indicate this in the title. Otherwise, users will think that they are on the official page.
  6. Words of a general nature and common geographical names. For example, you can’t name the page "Pizza" or "Moscow", but you can "Pizza from Ivan Ivanov" or "City Hall of Moscow".

How to choose a username

  1. The name must be unique and contain at least five characters.
  2. The name may contain latin letters, numbers, periods.
  3. You cannot use common terms and extensions (.com, .net).
  4. Dots and caps cannot be used to make a name unique. For example, alexnovikov55, Alex.Novikov55 and alex.novikov.55 Facebook considers the same name.

Connect Facebook in Amplifer to plan publications in business pages, collaborate on posts and receive analytics reports

General settings

In this section you can change the basic settings that will help you manage your page efficiently.

Go to the “Settings” tab of the top panel of the page. You will need two sections from the left column: “General” and “Publication authorship”.

What settings to check

Page Status. Make sure that the status “Page published” is active - this means that it is available to Facebook users.

Visitor Publications. If you do not want subscribers to post on your page, select "Prevent other people from posting on my page."

Tags. If you activate this feature, visitors will be able to tag themselves in the photos of the page.

Other people mark this page.. If the feature is active, users can add a link to your page in comments and posts.

Age restrictions. In the section you can specify the minimum age of visitors, for example, 16 years. Then the page will not be seen by younger users.

Page Moderation. In the column you can add words that you do not want to see in comments and publications. If someone mentions them, Facebook will mark the message as spam and send it to the administrator for verification.

Profanity Filter. You can set up blocking indecent words and expressions. Facebook uses words that users most often flag as offensive for the filter. The social network offers two filter levels: medium and high. It’s not clear what the difference is.

Related Page Recommendations. If the feature is active, people will be able to find out about you by visiting the pages of competitors. The downside is that you will also have a list of recommendations.

Publications in different languages. By activating the function, you can publish the same post in several languages. Users will see only one version of the post - in the language that is primary for them.

In the Authorship section of the publication indicate on whose behalf you want to publish content: your or your business page. The first option is suitable if you are developing a personal brand.

Page Roles. The section is needed if you plan to involve other people in the management of the page. For example, hire a targetologist to set up an advertising campaign. Thanks to the roles, he will be able to make advertising, but will not get access to the rest of the page settings. I tell you what roles are on the Facebook business page.

What roles are on the Facebook business page

Administrator - owner of the page. He performs any actions and controls the access of users to the page.

Editor has the same authority as the administrator. The only difference is that it cannot control user access.

Moderator sends messages in the messenger on behalf of the page, responds to comments and deletes them, bans visitors, sets up targeted advertising, looks at statistics and sees who posted on behalf of the page.

Advertiser sets up targeted advertising, looks through statistics and sees who posted on behalf of the page.

Analyst looks through statistics and sees who posted posts on behalf of the page.

Live Page Representative can go live on behalf of the page from a mobile device.

To give other users access to the management, go to the Settings tab of the top panel. In the left column, select the "Page Roles" column. In the "Assign a new role on the page" section, enter the person’s name or email, specify the role and click the "Add" button

3. Customize the template

This is the layout of the business page, it depends on which buttons and tabs will be active. Facebook selects the template automatically, focusing on the category, but it can be changed.

Go to the “Settings” tab in the upper panel. In the left column, select the "Edit Page" column. Click "Edit" next to the template.

Facebook offers nine templates: “Restaurants and Cafes”, “Company”, “Venues”, “Shopping”, “Nonprofit Organization”, “Politicians”, “Services”, “Video Creator” and “Standard”. To see which buttons and tabs are included in the template, click Show Details. If you are at a loss with the choice of a template, put "Standard".

The tabs “Home”, “Publications”, “Reviews”, “Groups”, “Shop”, “Offers”, “Photos”, “Events”, “Videos”, “Information”, “Live broadcasts”, “Notes” are available , “Services”, “Community”.

You can arrange the tabs as you wish and hide unnecessary ones. To do this, click SettingsEdit page. To swap tabs, just drag them with the mouse. To hide unnecessary ones, click the Settings button to the right of the tab name and in the window that appears, select Off.

To show inactive tabs, click Add Tab. A full list will open.

Located under the cover of the page in the right column. She offers visitors to perform the target action: call, write a message, go to the store, download the application.

To change the target action, hover over the button and select “Edit button” in the drop-down list A complete list of targeted actions appears. Select the one you need and click "Next" Now you need to specify where the button leads. For example, if the target action is “Call”, then add a phone number, if “Make a purchase” - then a link to the store. After setting, check how the button works. To do this, hover over it and select "Test button" in the drop-down list.

Connect Facebook in Amplifer to inform customers on time about new products, promotions and services

Profile photo

In the web version, located in the upper left corner, in the Facebook mobile application - under the cover. The photo is square, but in announcements and publications it is displayed round. Choose an image that fits into the circle. Usually companies put logos on the avatar, and public people put their photos.

To upload a profile photo, click on the camera icon

Which photo to choose

A square photo with high resolution will do. For example, 960 × 960 pixels. To display the profile photo in high quality, download the file with the PNG extension.

If you are building a personal brand and starting a business page for personal promotion, take studio photography. Tell the photographer in advance that you need a square thumbnail. For a profile, a photograph is suitable, where the face is depicted in large, and you kindly look into the frame. According to a study by E-Harmony, people who have an avatar whose face occupies a smaller part of the frame (for example, they are shown waist-high or full-length) write much less often. Do not upload the photo in sunglasses, it is important for people to see the eyes.

Illustration that presents your page. Having looked at the cover, the visitor must understand what you are doing and be interested.

The purpose of the cover is to make people subscribe to the page. If you are actively driving traffic, then the cover should match the advertisement in the ad. An exaggerated example: if you advertise cooking courses, and on the cover of the community is a rock climber (you never know, suddenly you have a multi-station enterprise), then, having come to your page from an advertisement, a person will think: “Why did I come here?”. The cover should be such that such thoughts do not arise in people. It can also be used to notify visitors of promotions or events taking place at you.

Three types of Facebook covers

A photo. The optimal size is 820 × 312 pixels. To make the cover load faster, use a file with sRGB color profile, .jpg extension, and a size of less than 100 KB. If you want high quality images, use the PNG extension.

Slide show. Carousel of several photos. Technical requirements are the same as for photo covers. On the first slide you can tell who you are and what you do. On the rest - post information about promotions, products or events.

Video. The optimal resolution is 820 × 456 pixels. Duration - from 20 to 90 seconds.

It is important for companies to know that a high-quality promo or fashion video successfully looks like a video cover of a business page. The first time I saw such a cover at the Odessa Film Festival and was amazed at how spectacular it looks. So I recommend trying this format, the main thing is to observe horizontal proportions and technical requirements.

Three examples of cool video covers

Cool video cover at The Bell page. In a short clip, important world events are collected: Putin meets with Trump, a rocket takes off from the launch site, they test an unmanned car. At the end of the video, the announcement appears “The most useful news in the daily newsletter in five minutes.

On the cover of Samsung, the company introduces the Galaxy Note 8. The video shows which photos and illustrations can be taken using a smartphone.

The jellyfish in the video tells how it can be useful to the visitor.

? Connect Amplifer to post adapted pictures on Facebook

Map and mode of operation

Available only to companies and public people.

Select the “Information” tab in the left menu of the page. Click the "Edit" button above the map. Change or add the required information If there is no “Edit” button, then you need to change the category of the page. This can be done in the "General" section of the "Information" tab. There is no exact information in Facebook Help for which pages you can set the address and mode of operation. Test categories that suit you

Field "Our History"

A relatively new section that appears in the right menu and looks like a note. Here, tell in detail about yourself or your company, add the necessary links, upcoming events and promotions.

Medical Business Forum in the field "Our History" publish a poster of events

For promotion, many people need both a business page and a group. If you add information about a group to the page, visitors will be able to join it.

Go to the “Groups” tab in the left menu of the page. You can create a new group or add an existing one.

You can add the phone, the name of the page in the Facebook messenger, the address of the site, email, accounts in other social networks. Facebook allows you to add links to Instagram, Twitter, Snapchat, Twitch. If you are promoting on any of these networks, then add links so that visitors subscribe to them.

6. Add goods and services

Organizations that provide services can talk about them in the appropriate section of the page.

Go to the “Services” tab in the left column and click the “Add a service” button. Be sure to include a name and description. Price, duration of service, illustration - optional

The disadvantage of the previous method is that in the "Services" section there are no target buttons. The page visitor cannot read about the service and immediately leave a request.

But the target buttons are in the "Shop" tab. In theory, it is intended only for goods, but many companies use it to talk about services.

5 o’click online sales agency posted services in the Store section The product card has a description and a button for the target action. The visitor can immediately go to the site and place an order To add goods and services to the “Shop”, select the appropriate tab in the left column. In the window that appears, check the box "I agree with the terms and conditions of trade" and click "Continue" Choose how you want to receive applications: in page messages or on the site

Tell us about a product or service: add a photo or video, name, price and description. The section “Variants” will be needed if a product or service has several variations, for example, a dress has three colors.

Make sure that “Inventory” indicates “In stock”, in the “Visibility” column - “Available to all” and click the “Save” button. The product will be sent for moderation and will appear in the "Store" after the approval of Facebook.

It can publish cafes and restaurants. Go to the "Information" tab. The column “Add menu” is located in the section “More information”. You can add a menu as a photo or a PDF file. The maximum size is 1 MB. The image will be placed in the left column, where the corresponding tab will appear.

This is the menu on the website of the Moscow restaurant "Shinok"

Answer assistant

The section sets up user greetings and automatic replies. If you write messages in the language spoken by visitors, you can increase audience loyalty. For example, a punk band fan would be more pleased to see the message “Hoi” in the messenger, rather than “Good afternoon”.

Select the "Messaging" tab in the "Settings"

What the answer assistant can do

Send instant replies to people who write a message to the page. A message will come to the person if you are not online. The column has a standard message in Russian.

Answer even when you're not at the computer or phone. The function duplicates the previous one. The only difference is that you can indicate the time on the chart when you are available for an answer. When you are offline, the user receives an automatic response. По умолчанию в графе отображается шаблонное сообщение на английском.

Показывать приветствие в Фейсбук Мессенджере. Приветствие, которое увидят посетители, когда впервые откроют вашу страницу в мессенджере.The column displays a message in English. Instead of the standard version, you can write your own in any language - this can increase customer loyalty and trust in you.

Imagine starting a conversation with a living person. No need to write paragraphs of the text at the beginning of the conversation - this is how people do not communicate in life. I recommend a personalized short greeting, context of inquiry, question. To start a conversation at the end, a question is desirable.

If visitors to the page often have the same questions, you can start a chat bot in the messenger. This is a program that is able to send information to the interlocutor according to a given algorithm.

? Connect Amplifer to schedule publications and receive reports via bots on Telegram and Facebook Messenger

The business page category determines which settings will be available. If you are at a loss with a choice, put the most suitable one, later it can be changed.

Name your business page in advance. Then, in order to change it, you need to send a request to Facebook and not the fact that it will be approved.

Customize the target action button, which is located under the cover. It will help convert visitors to customers.

With the help of a spectacular cover, you can interest people. Put a promo or fashion video on the cover.

Tell us about the services of the company in the "Store". The section has buttons for the target action.

Set up an automatic greeting in the messenger, quick answers and make a chat bot if visitors have the same questions.

The best about relationships and love. In real time.

I am 13 years old, and my parents still do not allow me to register Vkontakte. They say that they get dull from contact. Mom herself constantly sits on classmates, but I can’t even get a page. And there all my friends are already, texting and discussing something, but I have not been in the subject forever. Tell me how to persuade parents?

Hello! Thanks for your question. If your parents have taken such a strict position, perhaps they really have concerns that the communication of Vkontakte will affect you negatively. Changing their minds may not be easy, but worth a try.

First of all, try to ask them in more detail why they believe that they are getting dumb from Vkontakte. Perhaps they heard from their friends that their teenage children spend all their free time on social networks and, instead of doing their homework, they watch friends' news there, play games and watch videos. Agree, some of your peers are really “dependent” on such a pastime.. If the reason is this, let your parents understand that such virtual communication will not affect your studies or other matters that your parents consider important for your development and education.

Besides, you can ask them if at least once in their life they felt like "white crows", that is, they were not "their own" in any group of people. Let them tell you about this situation, and you hint that you now feel just like that - all friends communicate on Vkontakte, and you do not.

Most importantly, do not push on your parents and try not to blame (even to yourself) for misunderstanding. They have the right to their opinion, just like you. But it will be very useful if you tell them what feelings you have because they do not allow you, for example, surprise, grief, resentment. And further, ask your parents for advice: what would they do in your place? How do they advise you to behave, or, perhaps, how to gain their trust, so that they are calm - you, communicating in VKontakte, will do it wisely.

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